OUR CRAFT

Good product design is at its core an ancient craft. It takes many years of grit and experience to become a master craftsman. Empathy with the user, skillful hands, and knowledge of materials and production processes support a focused process of trial-and-error. The craftsman builds, touches and observes, seeking solutions that delight users and clients, and that can be easily manufactured at scale.

Our Attitude we are passionate and deeply care. About the interactions between the users and the product. About the look and feel. About reliability and quality. About every detail.

Our Process initial concepts are quickly tested with simple mock-ups. Materials in the workshop, analysis of other products, and visits to manufacturers generate new ideas which are tested together with the client using quick iterations of prototypes. Key concept decisions can be made early on, at low cost.
This sets the stage for a smooth development process of an integrated design solution that can be cost efficiently manufactured.

OUR RESULTS

Products that are easy to use and that can be cost efficiently produced.

Process efficiency thanks to the intensive use of mock-ups and prototypes from the ideation phase to engineering, and considering production challenges early on.

Effectiveness by obsessing about users and ease of manufacturing.

Co-creation with clients who know that good design results from a collaborative process that energizes and inspires, with prompt and open communication from both ends.